Many small businesses are not embracing the potential of the internet by setting up their own website. If you are one of them, it may be costing you a small fortune every year as potential customers can’t find you online. If you want to grow your business, it is time to rethink your marketing strategy by investing in a company website. Here are six reasons why you need one.
1) It Will Boost Your Reputation
You will be more trustworthy if you are easy to find on the internet as potential customers can see what sort of service you offer. They are more likely to use you if they can search for you first.
2) It Might Be More Affordable Than You Think
You can put a website together yourself with a bit of knowledge and an internet template. You will need to buy a domain name, but you can pick a domain name at names.co.uk. It can work out a lot cheaper than other forms of advertising.
3) You Will Get More Business
A survey in The Guardian suggests that 60% of small businesses don’t have their own website. Setting one up will put you ahead of the competition and encourage potential customers to use your company as they can see what you can offer them at a glance.
4) It Will Help You To Create A Loyal Customer Base
Once a customer has used your services, they will be able to look at your website and see what else you might be able to offer them. This works much better than word of mouth and will encourage customers that may have used your services in the past to keep coming back to you.
5) You Can Showcase Your Work
You can use your website to show off what you can do. Take pictures of projects that you have been especially proud of and use them on your website to impress potential customers and let them see how using your product or service could benefit them, too.
6) You Can’t Afford Not To
With more and more small businesses realizing that having an online presence can create a lot of business for them, can you afford to let the competition get ahead? Take the initiative to set up your own website if you want to stand out from the crowd and ensure that potential customers come to you.